尹同跃：笨拙的坚守，是时代的舍得

Core Viewpoint - The article highlights the journey of Chery Automobile under the leadership of Yin Tongyue, emphasizing the company's resilience, commitment to quality, and the "舍得" (sacrifice and gain) spirit that has driven its success in the automotive industry [3][17][20]. Group 1: Rise Amidst Doubt - Chery faced skepticism in its early days, with critics questioning the feasibility of car manufacturing in a less developed region like Anhui [6]. - Starting with limited resources, Chery's team, led by Yin, began with a second-hand engine production line, demonstrating a determination to challenge the status quo in China's automotive sector [8]. - The breakthrough in developing their own engine technology marked a significant turning point for Chery, transforming skepticism into recognition [8][12]. Group 2: Steadfastness in Simplicity - Chery is often perceived as a "slow" company, but Yin embraces this label, advocating for a methodical approach that prioritizes foundational strength over quick wins [9]. - The company has invested heavily in research and development, conducting over 4,000 crash tests over 15 years to ensure product safety and reliability [11]. - This commitment to quality has gradually earned Chery the trust of consumers, illustrating that true perseverance lies in maintaining core values rather than chasing fleeting trends [12]. Group 3: Responsibility in Global Expansion - Chery's international expansion faced challenges such as payment delays and cultural differences, but Yin viewed these as opportunities for growth [13]. - The company adopted a localization strategy in markets like Brazil and Egypt, focusing on building factories and training local employees to foster sustainable growth [15]. - Chery's success in exporting thousands of vehicles daily reflects its evolution into a global player, showcasing the strength of Chinese manufacturing on the world stage [15][16]. Group 4: The Spirit of "舍得" - The article emphasizes that the "舍得" spirit is not just about individual sacrifices but embodies a collective confidence and belief in the future of Chinese manufacturing [18][20]. - Chery's journey symbolizes a broader narrative of China's transition from a follower to a leader in the global automotive industry, driven by patience and dedication [17][20]. - Yin's philosophy of responsibility and commitment to employees has become a core part of Chery's culture, reinforcing the importance of human values in business [15][16].