Core Viewpoint - The article discusses the rise of knowledge monetization among financial analysts, highlighting the success of economist Hong Hao's personal knowledge platform, which generated over 7.64 million yuan in just 10 days, indicating a trend where former brokerage analysts are transitioning to become influential figures in the finance media space [1][4]. Group 1: Hong Hao's Knowledge Platform - Hong Hao launched his personal knowledge platform on October 25, with over 8,500 members joining within 10 days, generating an estimated gross income exceeding 7.64 million yuan [1]. - The subscription fee for Hong Hao's knowledge platform is set at 899 yuan per year, and the content focuses on real-time market observations and investment-related information [1][4]. - Hong Hao's previous experience includes roles at major financial institutions, and he aims to differentiate his knowledge platform from traditional paid content on Weibo and WeChat [5]. Group 2: Industry Trends - Many former brokerage analysts are transitioning to become "finance influencers," leveraging platforms like knowledge stars to monetize their expertise [6][7]. - Liu Yuhui, an early practitioner in this field, has attracted over 9,900 paid users to his knowledge platform, with a current subscription price of 488 yuan per year [7]. - The shift towards knowledge monetization is partly driven by pressures on brokerage firms' commission income, prompting analysts to seek alternative revenue streams [14]. Group 3: User Perspective and Compliance Risks - Users may find value in the insights provided by former analysts, but the effectiveness of such content can vary based on individual preferences and needs [16]. - The rise of knowledge monetization has raised concerns about compliance risks and copyright issues, as seen in a recent infringement notice involving Liu Xiang [20]. - As more analysts enter the knowledge payment market, the need for clear regulations regarding content publication and copyright ownership becomes increasingly important [20].
10天狂揽超760万,前券商大佬转战知识付费
21世纪经济报道·2025-11-03 14:29