只能做大牌平替？徕芬创始人回应

Core Viewpoint - The article discusses the journey of the company Leifen, highlighting its ambition to innovate in the personal care appliance market, particularly through the development of new products like electric shavers and toothbrushes, while facing challenges related to production capacity and market perception [5][9][33]. Product Innovation - Leifen launched its third product, an electric shaver, after four years of development, aiming for high precision and quality comparable to Apple products [5][8]. - The company emphasizes its unique technology, such as a self-developed linear motor for the shaver, which addresses common user pain points [18][19]. - Leifen's approach contrasts with other Chinese small appliance brands that often focus on rapid production and marketing rather than technological innovation [11][12]. Market Performance - From 2021 to 2024, Leifen's global sales surged from 150 million to 4.1 billion yuan, largely due to its successful high-speed hair dryer [8][9]. - Despite initial sales challenges for the shaver due to production capacity issues, the company has seen improvements in performance during promotional events [30][31]. Challenges and Adjustments - Leifen faced criticism for being perceived as a "copycat" of Dyson, which has affected its international expansion efforts [9][10]. - The company is undergoing a painful adjustment period to improve its management and product quality, recognizing the need for better R&D and quality control [13][38]. - Recent product launches, including an electric toothbrush, have encountered quality issues, prompting a reevaluation of the company's operational capabilities [35][36]. Management and Talent - Leifen has made significant personnel changes, hiring experienced professionals from major companies like Apple to enhance its product development and management capabilities [15][38]. - The founder acknowledges the challenges of integrating new talent and improving organizational capabilities to meet higher product standards [39][40]. Future Directions - The company plans to expand its product line beyond personal care appliances, focusing on larger market segments and innovative lifestyle products [19][21]. - Leifen aims to establish a strong brand identity and improve its market position by delivering high-quality products that meet consumer expectations [43][44].