中国游戏，正在“攻占”日本

Core Viewpoint - The Japanese gaming industry, once a dominant force, is now facing significant challenges as Chinese companies increasingly capture market share and innovate in game development [5][8][26]. Group 1: Current State of the Japanese Gaming Industry - The Tokyo Game Show (TGS) 2025 showcased a significant presence of Chinese companies, with nearly half of the 299 exhibitors being from China, indicating a shift in the gaming landscape [5][6]. - Since the resumption of TGS in 2022, the growth in exhibition scale has largely been driven by Chinese firms, highlighting their successful expansion into the Japanese market [6][8]. - Sensor Tower's report indicates that as of July 2025, six out of the top ten mobile games in Japan by revenue are from Chinese developers, showcasing their dominance [6][21]. Group 2: Historical Context and Decline - The Japanese gaming industry thrived in the 1980s and 1990s, capturing 70% of the global market share by the end of the century, but has since seen a decline to 30% by 2015 [10][19]. - The industry's reliance on console gaming has hindered its ability to adapt to the rise of PC and mobile gaming, leading to a gradual decline in competitiveness [19][20]. - The aging population in Japan, with 29.4% of the population over 65, has contributed to a shrinking user base and a lack of innovation in game development [24][25]. Group 3: Chinese Companies' Success - Chinese games like "Genshin Impact" have achieved significant success in Japan, marking a turning point for Chinese developers in the Japanese market [27][28]. - The revenue projections for 2024 indicate that several Chinese games are expected to generate over 10 billion RMB, reflecting their growing influence [29]. - Chinese developers are leveraging advanced technology and innovative gameplay strategies, such as high welfare and low-pressure models, to attract Japanese gamers [30][31]. Group 4: Market Dynamics and Future Outlook - The Japanese gaming market is experiencing a shift as traditional gaming habits evolve, with younger audiences gravitating towards mobile and service-based games [21][24]. - The success of casual games like "Mushroom Hero" demonstrates the potential for Chinese developers to penetrate non-traditional gaming segments in Japan [32][33]. - The demand for mobile games in Japan remains high, with a significant gap between download numbers and in-app purchase revenues, indicating a lucrative opportunity for Chinese firms [33].