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超三成商品房已现房销售
第一财经·2025-11-04 09:58

Core Viewpoint - The article discusses the imminent shift towards "existing house sales" in China's real estate market, driven by government policies aimed at promoting high-quality development in the sector. This transition is expected to reshape consumer behavior from speculative buying to purchasing based on tangible properties [4][6]. Group 1: Current Market Trends - Since 2019, the proportion of existing house sales in the residential market has increased from approximately 10% to 33% by early 2023, with over 30 provinces and cities initiating pilot programs or policies to support this shift [4][7]. - The current market foundation for implementing existing house sales is considered mature, as evidenced by the increase in existing house sales from 12.7% in 2020 to 36% recently [7][8]. Group 2: Policy Implications - The "14th Five-Year Plan" emphasizes the need for high-quality development in real estate, including the establishment of a housing guarantee waiting list and the promotion of existing house sales [6][10]. - The shift from a pre-sale system, which has been in place for over 30 years, to a focus on existing house sales is seen as a way to reduce systemic risks in the real estate sector [6][10]. Group 3: Consumer Impact - The move towards existing house sales allows buyers to see and evaluate properties before purchase, addressing issues such as project delays and quality concerns [9][10]. - In regions like Hainan, the implementation of existing house sales has led to a 67% decrease in new home complaints, indicating increased buyer satisfaction [9]. Group 4: Developer Challenges and Opportunities - Developers will face increased financial pressure due to the need to deliver properties before sales, which may disadvantage those with high financing costs [12][14]. - The article suggests that while existing house sales may initially strain developers, they could ultimately stimulate demand by shifting buyer focus to product quality rather than delivery timelines [12][14]. Group 5: Financial Innovations Needed - To support the transition to existing house sales, there is a need for innovative financial tools, such as "existing house development loans" and tailored financing products from banks and trusts [14]. - Adjustments in land transfer methods and payment conditions may also be necessary to alleviate financial pressures on developers [14].