第一财经·2025-11-04 13:53Core Viewpoint - The recent drop in temperatures has led to a surge in interest in the ice and snow economy, with related stocks experiencing significant price increases as the ice and snow tourism season begins [3][4]. Group 1: Stock Performance - On November 4, ice and snow concept stocks saw collective price increases, with notable gains including: - Jingxue Energy (301010.SZ) up 13.49% - Dalian Shengya (600593.SH) initially up 9%, closing at 7.43% - Xue Ren Group (002639.SZ) hitting a price limit, peaking at 12.45 - Bing Shan Re Leng (000530.SZ) up 6.04% - Xiyu Tourism (300859.SZ) up 5.75%, peaking at 42.09 [3]. Group 2: Tourism Trends - Recent booking data indicates a strong interest in ice and snow tourism, particularly among southern tourists, who make up over 60% of bookings for ice and snow-related products [4][5]. - Popular destinations for ice and snow tourism include Harbin, Beijing, Changchun, Shenyang, Dalian, and others, with Harbin being a particularly favored "internet celebrity" city for travel [4][5]. Group 3: Demographics and Preferences - The primary demographic for ice and snow tourism consists of individuals born in the 1990s and 2000s, accounting for nearly 50% of bookings, with a notable enthusiasm for challenging activities such as skiing and snowmobiling [5][6]. - The opening of various ski resorts has led to increased bookings for transportation, accommodation, and ski packages, contributing to the rise in stock prices of related tourism companies [5]. Group 4: Southern Tourism Demand - As temperatures drop, there is a noticeable increase in demand from northern tourists seeking warmer southern destinations, with a 20% year-on-year increase in bookings for accommodations in provinces like Hainan and Yunnan [6]. - The trend of younger digital nomads and families choosing to spend the winter in southern regions is also on the rise, with significant growth in bookings from the post-95 and post-00 demographics [6].