21世纪经济报道·2025-11-05 02:09Core Viewpoint - The article highlights the successful transformation of Xinhua Insurance from a traditional life insurance model to a comprehensive financial service provider, focusing on customer lifecycle management and professional development of its sales force [1][4][13]. Financial Performance - Xinhua Insurance's Q3 2025 report shows a revenue increase of 28.3% year-on-year, with net profit rising by 58.9% and new business value growing by 50.8%. Total assets have surpassed 1.8 trillion yuan [3][5][9]. Strategic Transformation - The company is undergoing a shift from merely selling insurance policies to managing the entire customer lifecycle, driven by regulatory reforms and changing demographic needs [3][4][7]. - Xinhua Insurance aims to build a first-class financial service group, focusing on five core objectives to enhance its market position [5][6]. Marketing and Sales Force Development - The company has recognized nearly 644 marketing representatives and 142 bank insurance representatives for their outstanding performance, reflecting the success of its professionalization and market-oriented reforms [4][6]. - The "XIN Generation" initiative has been launched to upgrade agents from product sales to customer lifecycle planners, resulting in a 140% increase in new individual insurance agents [5][6]. Product and Service Innovation - Xinhua Insurance has introduced a comprehensive product system focusing on retirement, wealth management, and health services, aligning with national regulatory changes [7][9]. - The launch of the "Xinhua Excellence" series enhances customer service across various sectors, including health management and travel [9][10]. Investment and Technology Integration - The company reported an annualized total investment return of 8.6% and a comprehensive investment return of 6.7%, supporting its product transformation and instilling confidence in its sales force [10][11]. - Xinhua Insurance is leveraging AI and technology to enhance operational efficiency and customer engagement through a digital marketing platform [12][13].