奢侈品消费连续6个季度下滑

Core Viewpoint - The luxury goods market in China is experiencing a significant downturn, with sales declining for six consecutive quarters, leading to a shift in consumer preferences towards experience and emotional value rather than mere possession [2][3][12]. Group 1: Market Performance - The luxury goods market in China and the U.S. has seen a decline, with projections indicating a potential drop in global luxury sales by 2% to 5% by mid-2025 [3][4]. - Major luxury brands like LVMH and Kering reported substantial revenue and profit declines in the first half of 2025, with LVMH's revenue down 4% and Kering's net profit down 46% [4][5]. - High-end shopping malls that previously thrived are now facing challenges, with brands seeking rent reductions and operational support due to declining sales [2][4]. Group 2: Consumer Behavior Changes - There is a notable shift in consumer behavior, with a growing demand for experiential and emotional connections rather than just material possessions [12][13]. - The consumer demographic is becoming increasingly blurred, with younger consumers engaging in both luxury and fast fashion, necessitating a more flexible approach from retailers [12][13]. - The trend of conservative spending among high-end consumers is leading to a preference for investment-worthy items like jewelry and gold [4][12]. Group 3: Retail Strategies - Brands are increasingly requesting support from shopping malls, including rent reductions and marketing assistance, to cope with declining sales [8][9]. - Shopping malls are adapting by diversifying their tenant mix to include non-traditional luxury brands and experiential offerings to attract a broader customer base [13][14]. - The competitive landscape has shifted to favor tenants, with shopping malls needing to enhance their value propositions to retain key brands [9][10]. Group 4: Operational Challenges - High-end malls face the challenge of maintaining their brand identity while introducing new, trendy brands, which could dilute their luxury positioning [14]. - The need for balance between attracting foot traffic and preserving the integrity of the luxury brand mix is becoming increasingly critical for mall operators [14][15]. - As the market evolves, there is a call for shopping centers to cater to a wider audience, integrating cultural and experiential elements to enhance customer engagement and stabilize revenue [14][15].