“柴怼怼”恶意营销碰瓷“胖东来”，案件详情披露

Core Viewpoint - The article discusses the arrest of a controversial internet celebrity known as "Chai Dui Dui" for allegedly producing and selling counterfeit products, highlighting the irony of a self-proclaimed "anti-fraud blogger" engaging in fraudulent activities [3][23]. Group 1: Background and Initial Actions - Chai Dui Dui, a self-identified anti-fraud influencer with over 200,000 followers, accused a well-known supermarket chain, Pang Dong Lai, of selling overpriced jade products without factual basis [3][4]. - His claims led to public scrutiny, with many accusing him of malicious marketing to gain followers and traffic [4][6]. Group 2: Investigation and Findings - Following Chai's accusations, local market regulators conducted surprise inspections at Pang Dong Lai, confirming that all jade products were clearly priced with a gross margin of less than 20% [7]. - While claiming to expose fraud, Chai Dui Dui was simultaneously promoting and selling his own jade products through live streams, asserting their high quality [9]. Group 3: Consumer Reactions and Legal Consequences - Consumers who purchased jade items from Chai's live streams reported that the products were dyed and lost color over time, leading to dissatisfaction and further investigations [11][13]. - Pang Dong Lai filed a lawsuit against Chai Dui Dui for commercial defamation and infringement of reputation rights, resulting in a court ruling that required the removal of infringing videos and the closure of related accounts [15][16][18]. Group 4: Regulatory Actions and Arrest - Chai Dui Dui's wife, who is the legal representative of a related company, faced fines for false advertising and selling unlabelled products [22]. - Following consumer complaints and investigations, Chai Dui Dui was arrested for allegedly producing and selling counterfeit jade products, with the case still under investigation [23].