第一财经·2025-11-05 12:38Core Viewpoint - Alibaba is accelerating the integration of Taobao Flash Sale and Ele.me, as evidenced by the recent job postings for similar positions, indicating a strategic move towards unified marketing and operational strategies in the instant retail sector [3][7][8] Group 1: Job Postings and Responsibilities - New job postings for positions such as "BD Manager" and "Experience Interaction - Taobao Flash Sale" suggest a merging of responsibilities between Taobao Flash Sale and Ele.me, focusing on business cooperation and market strategy execution [3][5] - The job responsibilities include managing Taobao's flash sale business and Ele.me's business partnerships, highlighting a collaborative approach to market strategy [5][7] Group 2: Strategic Developments - Since the launch of Taobao Flash Sale on April 30, it has utilized Ele.me's logistics and delivery infrastructure, marking a significant strategic partnership in the instant retail space [7] - The recent branding changes, including the renaming of the Ele.me app to Taobao Flash Sale, indicate a deeper integration and potential rebranding strategy aimed at enhancing market presence [7][8] Group 3: Future Outlook - The future of Ele.me's integration into Taobao Flash Sale remains uncertain, but the recent developments suggest a strong ambition from Alibaba to dominate the instant retail market [8] - The introduction of a unified delivery outfit for riders from both platforms signifies a commitment to brand synergy and operational efficiency in the competitive landscape of instant retail [7][8]