抖音：将进一步规范金融账号经营行为

Core Viewpoint - Douyin has announced measures to further regulate the operation of financial accounts on its platform, aiming to create a more reliable industry environment and support stable development for merchants [1]. Group 1: Regulatory Measures - Douyin will implement stricter standards for merchant qualifications, enhance compliance reviews of accounts, and regulate the publication of financial content, live broadcasts, and business operations [1]. - The platform has initiated irregular inspections of financial accounts, with actions to be taken against accounts that do not meet financial qualification certifications, including revoking financial operating rights and prohibiting the publication of related information [1]. Group 2: Compliance Requirements - Accounts lacking valid financial qualification documents, including expired or revoked qualifications, will face restrictions [2]. - Accounts subjected to regulatory or administrative measures that limit their ability to engage in related business activities will also be addressed [2]. - The platform will take action against accounts involved in prohibited financial projects or those that do not meet certification standards [2]. Group 3: User Protection - Douyin emphasizes the need for all types of accounts to operate in compliance, particularly targeting unqualified users who publish financial content to attract attention or engage in illegal activities such as stock recommendations and fraud [1]. - The platform aims to enhance governance to protect users' financial security [1].