小红书为什么要拿下支付牌照？

Core Viewpoint - Xiaohongshu has made significant moves in commercialization, including acquiring a payment license through its wholly-owned subsidiary, Ningzhi Information Technology (Shanghai) Co., Ltd, which is a strategic step to enhance its business operations in e-commerce and local services [3][6]. Group 1: Company Actions - Xiaohongshu has recently acquired a payment license by taking full control of Dongfang Electronic Payment Co., Ltd, which had previously six shareholders who exited on November 4, 2025 [3][6]. - The registered capital of Dongfang Payment increased from approximately 121 million RMB to 200 million RMB following the ownership change [6]. - The company aims to leverage this payment license to facilitate large-scale online transactions across various platforms, enhancing its operational capabilities in e-commerce and local services [6]. Group 2: Business Strategy - In 2025, Xiaohongshu has been actively pursuing commercialization strategies, including the establishment of a "Big Business Sector" to streamline its commercial efforts [7]. - The launch of initiatives like the "Million Commission-Free Plan" and the "Xiaohong Card" indicates a focus on converting community engagement into commercial value [8]. - Xiaohongshu's valuation reportedly surged by 19% within three months, reaching 31 billion USD, reflecting positive market sentiment towards its strategic moves [8]. Group 3: Market Positioning - The acquisition of the payment license is seen as a crucial step in Xiaohongshu's long-term strategic layout, aimed at closing the gap between content engagement and transaction conversion [8]. - There are speculations about Xiaohongshu potentially initiating a Hong Kong IPO within the year, although the company has not confirmed this [9].