出口商家转战“双11”：24小时“连轴转”，迎接流量大考

Core Viewpoint - The article discusses the shift of companies from export to domestic sales in response to challenges in international markets, highlighting the experiences of two businesses during the Double 11 shopping festival, which serves as both a challenge and an opportunity for growth [4][12]. Group 1: Business Strategies and Market Shifts - The Blue Sky Injection Molding Machine Factory, led by Yang Moulu, experienced a significant operational peak during Double 11, marking a milestone in its transition from export to domestic sales [3][4]. - The decision to shift focus to the domestic market was influenced by declining international demand and competition, prompting the need for new growth avenues [8]. - The factory faced challenges in adapting to the domestic market, including the complexity of sales channels and differences in customer preferences compared to international markets [8][9]. Group 2: Preparation and Performance Metrics - The factory began preparations for Double 11 in July, including product selection, production coordination, and logistics planning, aiming for sales targets that exceeded previous Black Friday goals [6][10]. - Yang Moulu anticipates a year-on-year sales increase of at least 20% for the company due to the successful transition to domestic sales [10]. Group 3: Consumer Behavior and Marketing Strategies - Zhang Yunfei, a kitchenware business owner, completely shifted to the domestic market, citing high operational costs and risks associated with international trade as key reasons for the transition [12]. - During Double 11, Zhang's store saw a significant increase in sales, with daily GMV rising from approximately 10,000 to 15,000 after participating in promotional activities [13]. - The article notes a shift in consumer behavior, with increased demands for product quality and price sensitivity, prompting businesses to enhance their offerings and customer service [14][15].