房产的价值，有了新锚点

Core Viewpoint - The article discusses the significant changes in the real estate market, emphasizing the shift from concerns about affordability to issues related to selling properties, highlighting the need for a reassessment of property values in the current economic climate [2][4]. Market Trends - From January to September, the sales area of new commercial housing decreased by 5.5% year-on-year, with a slight price increase in new homes during the "Golden September and Silver October" period, while the second-hand housing market continues to adjust [3]. - The construction of new commercial housing is projected to see a 12.9% year-on-year decline in sales area for 2024, with an increasing number of second-hand homes listed for sale since the second half of 2023 [10]. Policy Direction - The "15th Five-Year Plan" emphasizes high-quality development in real estate, shifting focus from merely increasing supply to improving the quality of housing [8][11]. - The plan aims to increase the supply of improvement housing, which refers to new homes purchased to enhance living quality, rather than just meeting basic housing needs [11]. Housing Quality - Key aspects of what constitutes a "good house" include safety, comfort, green technology, and smart features, with a focus on improving property management and quality of service [12][14]. - The article suggests implementing a full lifecycle safety management system for homes, including regular safety inspections and quality insurance [14][15]. Sales Model Transformation - The promotion of a "current housing sales system" aims to mitigate delivery risks associated with pre-sale models, ensuring buyers receive what they see [15][17]. - The proportion of current housing sales has increased from 10% in 2019 to 33% at the beginning of this year, indicating a trend towards this model [17]. Demographic Shifts - The article notes that the aging population and urbanization trends are influencing housing demand, with a significant focus on improving housing for the elderly and accommodating young families in major cities [22][24]. - The core urban areas continue to attract population inflows, with cities like Hangzhou expected to see a population increase of 102,000 in 2024 [18]. Expert Opinions - Experts suggest that the real estate market will continue to adjust and stabilize, with significant differentiation between core and non-core areas in major cities [21]. - Recommendations include monitoring housing prices in core urban areas and considering rental options in less populated cities [21][24]. Future Policy Recommendations - Potential policy measures include lowering mortgage rates, optimizing purchase restrictions in major cities, and encouraging investment in quality housing projects [23][26]. - The article also discusses innovative approaches to managing unsold properties, such as converting them into rental units or public housing [24].