「高贵」的玛莎拉蒂，降到35万了

Core Viewpoint - Maserati is facing significant sales challenges in China, prompting drastic price cuts on models like the Grecale, which has seen discounts of up to 58% for the fuel version and nearly 60% for the electric version, indicating a collapse in its pricing structure and brand perception [5][10][11]. Group 1: Sales Performance - Maserati's sales in China have been declining, with a 5% drop in September and a 3% decline from January to September this year [16][12]. - Global sales for Maserati fell from 26,689 units in 2023 to 14,725 units in 2024, a staggering 44.8% decrease [14]. - The brand's presence in the Chinese market has diminished, with sales dropping from 4,680 units in 2022 to just 1,209 units in 2024, reducing its market share from 20% to 8.2% [14]. Group 2: Management Changes - Maserati has experienced frequent changes in its Chinese management, with three different general managers since 2023, indicating instability in leadership [17][20]. - The latest appointment of Julie as the acting general manager reflects ongoing attempts to revitalize the brand in China, but the effectiveness of these changes remains uncertain [19][28]. Group 3: Marketing Strategies - To attract younger consumers, Maserati has engaged in cross-promotional marketing with the mobile game "Honor of Kings," although this strategy has received mixed reactions from existing customers who feel it diminishes the brand's luxury status [21][27]. - The brand's efforts to embrace electric vehicle trends are evident, but it struggles to keep pace with competitors in terms of technology and consumer expectations [22][25]. Group 4: Competitive Landscape - The luxury car market is facing broader challenges, with other high-end brands like Bentley, Rolls-Royce, and Ferrari also reporting significant sales declines in 2023 [23]. - The overall luxury market is experiencing a slowdown, reflecting a temporary decrease in purchasing power among ultra-high-end consumers [23].