热搜第一！泡泡玛特直播间“翻车”

Core Viewpoint - The live streaming incident involving Pop Mart's new product promotion has led to significant public backlash and a sharp decline in stock price, highlighting the potential risks associated with brand reputation and consumer perception in the retail sector [1][2][3]. Group 1: Incident Details - On November 6, during a live stream promoting the "DIMOO New Diary Series - Blind Box," a staff member commented that the product priced at 79 was "a bit expensive," which was broadcasted live [1]. - The incident quickly gained traction on social media, becoming a trending topic and sparking widespread discussion [2]. Group 2: Company Response - On November 7, Pop Mart issued a preliminary response, stating that they are investigating the incident and will not terminate the involved employees [2]. Group 3: Market Impact - Following the incident, Pop Mart's stock price fell significantly, dropping by 5.51% to 205.6 HKD per share by midday on November 7 [3]. - The company's market capitalization is reported at 276.1 billion HKD, with a notable decline since reaching a historical peak of 339.8 HKD per share on August 26, resulting in an approximate cumulative drop of 40% [4][5].