日经BP精选：外国游客热捧蒙奇奇，日本常青IP焕发新生

Core Points - The article highlights the increasing popularity of the "Monchhichi" toy among foreign tourists, particularly in the Asakusa area of Tokyo [6] - Sales of "Monchhichi" have surged by 3.7 times due to endorsements from overseas celebrities on social media [6] - Sekiguchi's president emphasizes the importance of maintaining a market presence for sustained success [6]