Core Viewpoint - The incident involving Pop Mart's live streaming has sparked significant discussion, highlighting potential issues in product pricing and marketing strategies [1][3]. Group 1: Incident Overview - On November 7, the "Pop Mart live streaming incident" became a trending topic after two staff members were overheard discussing the high price of a product during a live stream [1]. - The product in question is the "DIMOO New Birthday Diary Series - Blind Box," priced at 79 yuan per unit and 474 yuan for a full box [1]. Group 2: Company Response - Reports indicate that the two staff members involved in the incident were not fired, contrary to initial rumors, and the company is conducting an internal investigation [3]. - Pop Mart has faced additional issues with misprints on the "SKULLPANDA Dining Table Series" blind boxes, which have been taken off the shelves, yet these misprinted items have gained popularity in the secondary market [3]. Group 3: Financial Performance - On October 21, Pop Mart announced a remarkable revenue growth of 245% to 250% year-on-year for Q3 2025, with Chinese revenue increasing by 185% to 190% and overseas revenue soaring by 365% to 370% [3]. - In terms of channel performance, offline sales in China grew by 130% to 135%, while online sales surged by 300% to 305% [3]. Group 4: Market Reaction - Following the live streaming incident, Pop Mart's stock price fell over 5%, trading at 206.6 HKD per share as of November 7 [3].
泡泡玛特跌超5%,最新回应直播事故:不会开除涉事员工
21世纪经济报道·2025-11-07 06:19