Group 1 - OPPO is the only brand among top manufacturers in China to achieve growth in Q3, demonstrating strong resilience and growth capability [1] - The OPPO Reno series continues to be favored by young consumers, leading the shipment volume in the competitive $400-$600 price range during the first three quarters of the year [1] - OPPO's global device activation has surpassed 130 million, indicating a broad user base for the Reno series [2] Group 2 - OPPO has a high brand loyalty with nearly 50% of its users being repeat customers, the highest among Android brands [2] - The global memory chip market is experiencing significant price increases, with DRAM prices rising, which is expected to impact the pricing of end products [2] - Upcoming mid-range models are anticipated to also see price hikes as new flagship models have already been launched with price increases [2]
OPPO成三季度唯一增长的国产手机品牌 品牌忠诚度仅次于苹果
第一财经·2025-11-07 07:34