京东、美团、拼多多......市场监管总局指导8家平台企业发起食品安全管理自律公约
第一财经·2025-11-07 12:34

Core Viewpoint - The article discusses the launch of a self-discipline convention for food safety management among major online food trading platforms in China, aimed at enhancing food safety responsibilities and creating a secure online food consumption environment [1][2]. Group 1: Self-Discipline Convention - The convention is initiated by eight major online food trading platforms including JD.com, Meituan, Pinduoduo, Douyin E-commerce, Xiaohongshu, Taobao, WeChat Mini Store, and Kuaishou E-commerce [1]. - It focuses on addressing current food safety risks in online transactions and emphasizes self-regulation among platform enterprises [2]. Group 2: Key Measures - The convention outlines six key areas for food safety management: implementation of food safety management systems, verification of qualifications for food producers and sellers, monitoring of sales behaviors, sharing of a "blacklist," collaborative law enforcement, and acceptance of social supervision [2]. - Specific measures include using government data verification, video verification, and on-site confirmations to ensure the authenticity of qualification information [2]. - Platforms will utilize AI and big data to monitor food labels, promotional activities, and consumer reviews, taking action against violations such as false advertising and illegal sales [2]. Group 3: Blacklist and Reporting Mechanism - A collaborative "blacklist" system will be established to prevent food producers and sellers from re-entering the market under different accounts, promoting information sharing and cross-platform restrictions [2]. - A convenient complaint and reporting mechanism will be set up, allowing users to report food safety violations easily, with platforms required to address these reports promptly [2]. Group 4: Regulatory Oversight - The State Administration for Market Regulation will supervise and guide platform enterprises to strengthen their awareness of food safety responsibilities through inspections, administrative guidance, and accountability discussions [2].