Core Viewpoint - The introduction of the new gold tax policy has significantly impacted the gold market, leading to increased prices and altered consumer behavior, with many adjusting their purchasing strategies in response to the changes [1][11]. Group 1: Market Reactions - Domestic gold prices fluctuated, initially breaking the 1000 yuan per gram mark before retreating to around 920 yuan per gram, indicating a high price level despite recent volatility [1]. - The new tax policy has raised the cost of purchasing physical gold, as the pricing structure has changed to include a 7% tax on the gold price, directly affecting consumer purchasing decisions [1][10]. - Consumers are exhibiting varied responses, with some rushing to buy gold before the tax implementation, while others are adopting a wait-and-see approach due to the uncertainty surrounding future price movements [1][10][11]. Group 2: Consumer Behavior - Consumers with urgent needs, such as those purchasing gold for weddings, are still making purchases despite the tax, as seen with individuals like Huang and Gao, who successfully bought gold before the tax was enacted [3][11]. - Investment-minded consumers, like Chen, are reassessing their strategies, with some choosing to slow down their purchasing pace due to the new tax implications and market volatility [4][8][11]. - The tax policy has led to a noticeable decrease in foot traffic at gold shops, with many consumers opting to hold off on purchases until they feel more confident about the market [10][11]. Group 3: Long-term Perspectives - Despite the immediate impacts of the tax policy, consumers maintain a long-term view on gold as a valuable asset, with plans to invest when prices stabilize [11][12]. - The gold market is expected to continue evolving as consumers adapt to the new tax environment, with ongoing discussions about the balance between buying and selling gold [11][12].
金饰价格跳涨,商家加税高达10%,部分攒金族热情退却
21世纪经济报道·2025-11-07 13:22