他们，来进博会寻找仪式感和确定性丨进博故事

Core Viewpoint - The China International Import Expo (CIIE) serves as a significant platform for global companies to establish connections and adapt to the evolving market dynamics in China, providing certainty in an uncertain global environment [1][3][5]. Group 1: Company Insights - Frank Christian Hammes, CEO of Aikair, highlighted the global launch of the Atem X enamel air purifier at CIIE, emphasizing the integration of Swiss technology, German craftsmanship, and Chinese cultural heritage [1]. - The president of Mota, a Portuguese household cleaning brand, noted that the advantages of China's supply chain and industrial chain have provided solid support for their market development, allowing them to connect with buyers and expand their customer base [3]. - Tino Zeiske, CEO of Metro AG, observed significant changes in the Chinese market, particularly among younger consumers who prioritize health and experience, leading the company to focus on health and sustainability in their product offerings [5]. Group 2: Market Trends - The CIIE has become a ritual for companies to meet old friends and new faces, reflecting the need for certainty in business relationships amid global uncertainties [1]. - The emphasis on health and sustainability in product offerings aligns with the broader trend of consumption upgrades in China, as companies adapt to the preferences of younger consumers [5]. - The rapid changes in global trade dynamics require market participants to adjust their strategies, with companies leveraging digital tools and sustainable supply chains to meet local consumer demands [5].