卖了半个世纪“披萨”破产了

Core Viewpoint - The UK operations of Pizza Hut, referred to as the "King of Pizza," are facing severe operational crises, leading to the second bankruptcy management procedure within a year, resulting in the closure of 68 dine-in restaurants and 11 delivery points, which has caused the loss of 1,210 jobs [3][5][7]. Group 1: Bankruptcy Events - Pizza Hut UK has entered bankruptcy management procedures twice in less than a year, with the first instance occurring in January due to a funding crisis that left the company with liabilities of approximately £40 million [5][6]. - Directional Capital, a private equity firm, intervened during the first bankruptcy, acquiring the franchise rights and managing 139 stores with around 3,000 employees, but the situation did not improve significantly [6][7]. - The latest bankruptcy was triggered by a liquidation application from HMRC against the operating entity, DC London Pie, highlighting deeper structural issues within the business [6][7]. Group 2: Company History and Market Position - Pizza Hut has been a part of the UK market since 1973, once boasting over 700 locations and employing 14,000 people at its peak in 1999 [8][9]. - The brand's decline began around 2012, with significant competition from rivals like Domino's and Papa John's, which capitalized on the growing preference for delivery services [9]. - The COVID-19 pandemic further exacerbated the decline, forcing the closure of 29 locations and severely impacting dine-in operations [9]. Group 3: Industry Context - The UK casual dining sector is experiencing a broader crisis, with a 31.2% increase in businesses facing financial distress in the restaurant and bar industry [11]. - In the first half of the year, 209 pubs permanently closed, averaging 8 closures per week, indicating a significant trend in the industry [11]. - Factors contributing to this crisis include increased competition, inflation, rising energy costs, and changes in tax policies, which have collectively strained the traditional dining model [12][13].