直播惹祸？高位回撤近40%，三季度遭基金减持！潮玩巨头怎么了？

Core Viewpoint - The article discusses the significant decline in Pop Mart's stock price due to a "live streaming incident," which resulted in a market value loss of over 170 billion HKD in a single day. Despite impressive quarterly earnings, concerns about the sustainability of its popular IPs have led to a mixed response from public funds [1][3][6]. Stock Performance - Pop Mart's stock price fell by 5.88% on November 7, closing at 204.8 HKD per share, with a cumulative decline of nearly 40% over the past 50 trading days [3][4]. - The stock had previously reached a high of 339.8 HKD per share in August, with a market capitalization exceeding 450 billion HKD [3]. Financial Performance - In Q3, Pop Mart reported a revenue growth of 245%-250% year-on-year, with domestic revenue increasing by 185%-190% and overseas revenue by 365%-370% [3][4]. - Despite these strong financial results, the stock price continued to decline, attributed to falling second-hand market prices for its popular IP LABUBU and ongoing market concerns about future performance sustainability [3][4]. Fund Activity - Public funds showed a trend of reducing their holdings in Pop Mart during Q3, with the number of funds holding the stock decreasing from 286 to 180, and the number of shares held dropping by approximately 31% [6][7]. - Some funds, however, chose to increase their positions, citing the potential for a second wave of growth due to expanding fan bases and overseas market penetration [7][8]. Market Impact - The decline in Pop Mart's stock has negatively affected other consumer stocks, with notable declines in companies like Giant Bio and Anta Sports, among others [4]. - The Hang Seng Consumer Index has also seen a drop of over 6% in Q4, reflecting broader market challenges [9]. Future Outlook - Fund managers express optimism about the new consumption sector, anticipating opportunities during upcoming shopping festivals and the holiday season [9][10]. - The trend of "going overseas" is highlighted as a key growth factor for consumer brands, with increasing competitiveness of Chinese brands in international markets [10][11].