小朋友爱玩的“奥特蛋”，要IPO了

Core Viewpoint - The article highlights the success of companies leveraging the Ultraman IP, particularly Guangdong Jintian Animation Co., Ltd. (金添动漫), which has developed a profitable business model around Ultraman-themed products, generating significant revenue and market interest [7][9][10]. Company Overview - Guangdong Jintian Animation Co., Ltd. was established in 2011 and is recognized as China's largest IP fun food enterprise, having developed over 150 Ultraman-themed products since acquiring the IP rights in 2009 [7][12]. - The company reported sales revenue exceeding 1.2 billion yuan from Ultraman products over the past three years, with the Ultraman egg being a top-selling item priced at 7.5 yuan [7][12]. Financial Performance - From 2022 to 2024, the company's revenue grew from 596 million yuan to 877 million yuan, with net profit increasing from 36.71 million yuan to 130 million yuan, representing over 3.5 times growth [16]. - In the first half of 2025, revenue reached 444 million yuan with a net profit of 70.04 million yuan, driven by affordable products like the Ultraman egg, which sold over 70 million units [16][17]. Market Position and Strategy - As of mid-2025, Jintian Animation's IP fun food sales accounted for 99.5% of total revenue, with candy being the largest revenue source at 40.1% [17]. - The company is shifting its sales strategy from traditional distributors to direct retail, increasing direct sales from 3.5% to 43.2% of total revenue between 2022 and mid-2025 [18]. IP Dependency and Risk Management - The company faces risks associated with reliance on external IP licenses, with the Ultraman IP license expiring in 12 months. To mitigate this, Jintian Animation is diversifying its IP portfolio, increasing revenue from other IPs like My Little Pony [13][14]. Industry Trends - The article notes a trend of IP toy companies, including Jintian Animation, seeking IPOs in Hong Kong, driven by the emotional value and strong market demand for IP products among younger consumers [22][23]. - Successful IPs can create strong fan communities, leading to high user retention and profitability, as evidenced by Jintian Animation's higher gross margins compared to traditional snack brands [23]. IPO Plans - Jintian Animation is preparing for an IPO in Hong Kong, having previously delisted from the New Third Board in 2021 to streamline operations. The upcoming IPO is seen as a critical step in showcasing its growth strategy [24].