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超30万平方米“海陆空”全景体验,2025海南露博会开启沉浸式汽车文旅新纪元
中国能源报·2025-11-09 07:31

Core Viewpoint - The 2025 Hainan Auto Ecological Camping Expo aims to create a high-end platform that integrates industry exhibition, cultural exchange, leisure tourism, and investment promotion, showcasing a new way of automotive camping life and injecting new vitality into the construction of Hainan Free Trade Port [1][5]. Group 1: Event Overview - The expo officially opened on November 8, 2025, in Hainan, featuring a theme of "People, Cars, Life, Camping Sharing" [1]. - Key leaders and representatives from various sectors attended the opening ceremony, marking the beginning of an event that combines automotive culture, camping lifestyle, and Hainan's unique tourism [2][5]. Group 2: Industry Insights - The Deputy Director of the Industry Promotion Department of the Ministry of Culture and Tourism highlighted that automotive ecological camping is a new hotspot in cultural tourism consumption, meeting the diverse leisure needs of the public and promoting deep integration between the cultural tourism and automotive industries [5][9]. - The President of the China Automobile Circulation Association emphasized that cars are no longer just transportation tools but also mobile spaces that embody lifestyles, with camping offering a close-to-nature experience that resonates with modern living [9][11]. Group 3: Event Highlights - The expo features an innovative "Automobile + Camping + N" model, covering over 20 sectors including camping equipment, smart RVs, low-altitude economy, and duty-free consumption, achieving full industry chain coverage [11][13]. - The event includes a variety of activities such as the 2025 Auto Brand Conference, Hainan Free Trade Port Cross-Border E-commerce Ecological Conference, and various interactive projects like sunset parties and off-road experiences, aiming to create a comprehensive automotive camping cultural feast [32][33]. Group 4: Investment Opportunities - The event serves as a platform for investment promotion, with local officials presenting the investment environment, industrial policies, and development opportunities in Danzhou, inviting enterprises to share in the benefits of the Free Trade Port construction [17][18]. - The expo's scale is unprecedented in Hainan's exhibition history, with over 400 brands and more than 2,000 vehicles showcased across an exhibition area exceeding 300,000 square meters [22][24].