lululemon(US:LULU) 经济观察报·2025-11-09 11:12Core Viewpoint - The Chinese market is a key growth engine for lululemon, with significant potential for expansion and innovation [2][3]. Market Performance - Lululemon has achieved over 30% revenue growth in the Chinese market from FY2021 to FY2024, making it the fastest-growing market globally [2]. - As of now, lululemon operates 165 stores in China and continues to expand [2]. Product Innovation and Market Strategy - The company is focusing on expanding its product categories and channels, showcasing a variety of products at the China International Import Expo [3]. - Lululemon's product innovation is driven by insights from the Chinese market, with 25% of products being newly designed each quarter, aiming to increase this to one-third next year [7][8]. Targeting Male Consumers - The men's apparel segment is identified as a significant growth area, with increasing acceptance of lululemon among male consumers [5][6]. - The brand emphasizes functionality, comfort, and versatility in its men's products, catering to the rising demand for casual and athletic wear among men [5]. Channel Expansion - Lululemon is actively engaging in social e-commerce platforms like Douyin and Xiaohongshu, alongside traditional retail expansion [9]. - The company maintains a direct-to-consumer model to ensure consistent brand experience across its 165 stores [9].