Omdia：阿布扎比媒体与STARZPLAY合作，凸显中东和北非地区(MENA)广播公司合作趋势升温

Core Insights - The latest research from Omdia indicates that broadcasters in the Middle East and North Africa (MENA) are increasingly reassessing their digital strategies, moving away from independent OTT platforms to explore partnerships with established streaming services [2][3] - The collaboration between Abu Dhabi Media (ADM) and STARZPLAY exemplifies this trend, with ADM's digital content library set to exclusively feature on STARZPLAY's ad-supported subscription tier, offering over 5000 hours of Arabic entertainment, sports, and cultural programming [2] - Omdia's analysis shows that such strategic alliances can help broadcasters balance advertising and subscription revenue models while maintaining key investments in local content production [2] Industry Trends - The partnership highlights the growing importance of ad-supported streaming in the region, providing viewers with free access to quality Arabic content while creating sustainable revenue for both parties [3] - Omdia predicts that more similar partnership agreements are likely to emerge in the region over the next 12 to 18 months as local entities adopt global best practices [3] - The collaboration between broadcasters and streaming platforms is becoming a critical foundation for a sustainable media ecosystem [3]