OPPO为百年建筑续写“新故事”

Core Viewpoint - The article highlights the opening of the first OPPO | OnePlus flagship store in North China, located in a historical building in Tianjin, showcasing a blend of technology and cultural heritage, while transforming the space into a dynamic cultural hub for the youth [2][11]. Group 1: Historical and Cultural Integration - The OPPO flagship store preserves the historical architecture of the former Shengxifu Hat Store while integrating modern technological elements, creating a dialogue between past and present [4][10]. - The restoration process adhered to the principle of "repairing the old as the old," maintaining the original design style and using traditional materials and techniques to restore the building's historical appearance [7][10]. - The store features a unique suspended OPPO sign that does not damage the original structure, emphasizing the respect for historical integrity [7][10]. Group 2: Youth Engagement and Experience - The flagship store is designed as a "city park for young people," combining local culture with gaming trends, providing a space for social interaction and leisure [9][10]. - The store includes product display areas, gaming interaction zones, and event spaces for activities like live broadcasts of esports, aiming to create a deeper emotional connection with the youth [10][11]. - OPPO's strategy involves transforming retail spaces from mere sales points to vibrant social environments, as evidenced by successful sales records in other flagship stores [10][11]. Group 3: Future Expansion Plans - OPPO plans to open 50 new OPPO | OnePlus flagship stores in core cities across China over the next three years, focusing on high-density commercial areas [11]. - The company aims to enhance its retail presence by adding 1,000 mall stores annually and optimizing the structure of street-side shops [11].