21世纪经济报道·2025-11-10 02:29Core Viewpoint - The official announcement of the Aion UT Super, a new electric vehicle, reveals competitive pricing and attractive purchase incentives, indicating a strategic move by JD.com to capture market interest in affordable electric cars [1][2]. Pricing and Purchase Incentives - The battery rental price for the Aion UT Super is set at 49,900 yuan, with a minimum price of 45,400 yuan for PLUS members after subsidies [1]. - The overall purchase price of the vehicle is 89,900 yuan, which can be reduced to 85,900 yuan after applying a 4,000 yuan purchase subsidy, significantly lower than market expectations [2][4]. - 83% of surveyed users expressed a desire for the vehicle's price to be below 100,000 yuan, aligning with the announced pricing strategy [2]. Sales and Marketing Strategy - The Aion UT Super will be exclusively sold on JD.com, with users able to reserve test drives and pay deposits through the JD app [2]. - Early adopters can benefit from various incentives, including a 1,000 yuan discount on the first year of service, free battery testing, and a discount on new car insurance [4]. Vehicle Features - The Aion UT Super is equipped with CATL's "Chocolate" battery, offering a range of 500 kilometers and the capability for rapid battery swapping in just 99 seconds [5]. - The vehicle's launch was marked by significant public interest, with nearly 300,000 viewers during its auction on JD.com, resulting in a final bid exceeding 78 million yuan [5].