WitsView睿智显示·2025-11-10 09:46Core Insights - The global smartphone panel shipment is projected to reach 586 million units in Q3 2025, with a quarter-on-quarter increase of 8.1% and a year-on-year increase of 5.3% driven by the iPhone 17 series and other major brands' new releases [2] - The total smartphone panel shipment for 2025 is expected to be 2.243 billion units, marking a year-on-year growth of 3.4%, representing a recent peak [2] AMOLED Panel Insights - Q3 2025 AMOLED smartphone panel shipments reached 246 million units, reflecting a quarter-on-quarter increase of 9.9% [3] - The increasing adoption of AMOLED panels in mid-range models is expected to enhance overall penetration rates [3] - Samsung Display maintains a 40% market share in the high-end segment, while BOE continues to supply iPhone and other major brands [4] LCD Panel Insights - Q3 2025 LCD smartphone panel shipments increased by 6.9% to 340 million units [4] - BOE leads the market with over 30% shipment share, while HKC and TCL Huaxing are also increasing their a-Si LCD shipments [4] - The low-end a-Si LCD market is supported by cost advantages and demand from the after-sales repair market, while LTPS LCD demand continues to decline [4] Market Trends and Future Outlook - The growth momentum for the smartphone panel market in 2025 is primarily driven by the rising penetration of AMOLED technology and close collaboration between Chinese panel manufacturers and brands [6] - Despite limited overall smartphone demand growth, AMOLED panels are expected to expand steadily due to technological upgrades and cost reductions, while LCD will continue to support the entry-level market [6] - By 2026, it is anticipated that AMOLED panel shipments will exceed 45% of the market, with LCD maintaining around 55% [6]