50元的外卖服，被户外中产抢疯了

Core Viewpoint - The article discusses the trend of outdoor enthusiasts, particularly the middle class, opting for affordable alternatives to high-end outdoor gear, specifically using delivery rider uniforms as a practical and cost-effective solution for outdoor activities [5][18][39]. Group 1: Shift in Outdoor Gear Preferences - The middle class has shifted from expensive outdoor gear to cheaper alternatives, such as delivery rider uniforms, which can be purchased for as low as 50 to 300 yuan [7][18]. - The trend began in international ski resorts where delivery riders were seen wearing these uniforms, leading to their adoption by outdoor enthusiasts [7][10]. - The delivery uniforms are praised for their practicality, warmth, and durability, making them suitable for various outdoor conditions [19][22]. Group 2: Perception and Acceptance - Wearing delivery uniforms has become socially acceptable in outdoor settings, with many outdoor enthusiasts embracing the look for its functionality rather than its fashion [22][32]. - The bright colors of the uniforms, originally seen as a drawback, are now viewed as beneficial for visibility and safety in outdoor environments [24][32]. - The article highlights that these uniforms have gained a reputation for being reliable and professional-grade gear among outdoor enthusiasts [19][31]. Group 3: Economic Considerations - The rising costs of traditional outdoor gear have made it difficult for many to participate in outdoor activities, leading to a search for more affordable options [39]. - The article notes that the financial burden of maintaining high-end outdoor gear has deterred some from engaging in outdoor sports, making the delivery uniforms an attractive alternative [39]. - The trend reflects a broader cultural shift where practicality and cost-effectiveness are prioritized over brand prestige in outdoor activities [35][39].