新浪财经·2025-11-10 10:19Core Insights - The Chinese liquor industry is undergoing significant adjustments, characterized by rational consumption, price inversion, and high inventory levels, with "data distortion" and "information isolation" being key bottlenecks for industry transformation [2][6][12] - The launch of "JiuJia Neican," a price service system, aims to provide objective, real, scientific, and traceable data to address these challenges and enhance market insights [2][12] Industry Overview - The liquor industry has transitioned from prosperity to adjustment over the past decade, with high-end brands like Moutai experiencing significant growth from 2015 to 2022, followed by a cautious market sentiment post-2022 [6][7] - Leading companies maintain strong risk resistance and market share, while mid-tier companies face substantial declines in performance, highlighting the increasing "Matthew Effect" in market competition [7][12] Product Focus - "JiuJia Neican" targets nine major representative products from leading companies, ensuring strong industry representation based on revenue, market focus, and consumer recognition [7][12] - The service emphasizes terminal transaction prices over wholesale prices, capturing real market demand through data from major e-commerce platforms and offline retail [7][8] Consumer Behavior - Recent trends indicate a shift from ostentatious consumption to self-satisfying emotional consumption, with price-performance ratios becoming critical in consumer decision-making [8][12] - The integration of real transaction prices across channels provides consumers with authoritative guidance, enhancing their purchasing experience and avoiding misleading pricing [8][12] Data Collection and Validation - "JiuJia Neican" employs a comprehensive data collection network across various regions and channels, ensuring representative and reliable pricing data [10][11] - The system integrates data from approximately 200 distributors and retail points, maintaining a balanced data structure across different channels and regions [11] Strategic Implications - For liquor companies, real-time tracking of competitor prices and sales trends allows for better market demand assessment and optimized production and channel strategies [12] - The introduction of "JiuJia Neican" addresses the industry's information asymmetry, establishing a meaningful terminal price system that can serve as a barometer for industry health and support high-quality development [12]