薛之谦创立的火锅店，仅剩最后一家

Core Viewpoint - The article discusses the closure of the "Shangshangqian" hotpot restaurant in Guangzhou, which was co-founded by celebrity Xu Zhian, highlighting the challenges faced by celebrity-backed dining brands in sustaining long-term success [3][4]. Group 1: Company Overview - "Shangshangqian" hotpot will officially close its Guangzhou location on December 15, leaving only the Shanghai store operational [3][4]. - The brand, co-founded by Xu Zhian and Li Yuanlin in 2012, once boasted 8 direct-operated stores and 20 franchise stores, with daily revenue reaching approximately 1.5 million yuan in 2017 [4]. Group 2: Celebrity Involvement and Challenges - Xu Zhian gradually distanced himself from "Shangshangqian," exiting the brand's associated company in February 2019, which was later dissolved in September 2021 [6]. - Many celebrity-backed dining ventures, including those by Zheng Kai, Huang Xiaoming, Meng Fei, and Chen He, initially attract consumer interest but often fail to maintain success due to a lack of operational expertise [6][7]. Group 3: Industry Insights - Industry analyst Zhu Danpeng notes that celebrities typically have minimal involvement in the day-to-day operations, relying on third-party teams that prioritize profit over creative and strategic planning, leading to many celebrity restaurants ultimately failing [6]. - According to industry expert Wen Zhihong, while celebrities can drive initial traffic, successful restaurant management requires sustained efforts in product quality, service, operations, and supply chain management to build a good reputation [7].