凤凰网财经·2025-11-10 13:40Core Viewpoint - The article discusses the rise of the "milk skin candy hawthorn" as a trending food item, which has transformed from a street snack into a social currency among young people, significantly impacting the stock prices of related companies [2][39]. Group 1: Trend and Popularity - The combination of traditional hawthorn candy with milk skin has created a unique product that resonates with the "check-in DNA" of young consumers, making it a must-try item on social media [8][9]. - The popularity has led to long queues at vendors, with some customers waiting up to two hours to purchase the product, indicating a strong demand [10][20]. - The price of milk skin candy has surged, with normal prices ranging from 20-30 yuan, and in major cities like Shanghai and Shenzhen, prices can reach up to 98 yuan per stick [28][31]. Group 2: Market Impact and Stock Performance - The price of milk skin has seen significant fluctuations, doubling from around 10 yuan to 20 yuan within a week, leading to supply shortages [37][38]. - Several listed companies related to dairy products, such as San Yuan and Zhuang Yuan, have seen their stock prices rise sharply, with some stocks hitting the limit up [39]. - Despite the short-term stock price increases, the long-term fundamentals of these companies remain a concern, as many have reported declining revenues [40][41]. Group 3: Financial Performance of Companies - For instance, Yili's revenue growth was only 1.17% in the first three quarters of the year, while other companies like San Yuan and Tianrun Dairy reported revenue declines of over 10% [41][42]. - San Yuan has faced significant challenges, with a 10% drop in revenue and a substantial reduction in the number of distributors, indicating operational difficulties [43][42]. - Tianrun Dairy also reported a nearly 4% revenue decline, attributed to challenges in expanding into new markets and increased competition [44][42]. Group 4: Health Concerns and Consumer Behavior - The article highlights emerging health concerns among consumers, with reports of adverse effects from excessive sugar intake associated with the milk skin candy [49][51]. - Medical professionals have noted that while moderate consumption may be acceptable, overindulgence can lead to health issues, emphasizing the need for consumer awareness [52][51]. - The phenomenon reflects a broader trend of consumer enthusiasm that may overlook potential health risks in pursuit of trendy food items [49].