定了！汉堡王中国业务，易主！

Core Viewpoint - CPE Yuanfeng has invested $350 million to acquire an 83% stake in Burger King China, marking a significant strategic partnership aimed at revitalizing the brand's growth in the Chinese market [2][4]. Group 1: Investment and Strategic Partnership - CPE Yuanfeng and RBI have announced a strategic cooperation to establish a joint venture for Burger King China, indicating a new phase of growth for the brand in the Chinese market [2]. - The investment of $350 million will support restaurant expansion, marketing, menu innovation, and operational improvements to capitalize on China's rapidly growing consumer market [4][5]. Group 2: Current Performance and Future Plans - Burger King China has shown signs of stagnation, with only 257 new stores opened in 2023 and a projected 109 in 2024, while only 26 new stores are expected to open from 2025 onwards [4]. - The average annual sales per store in China are $400,000, significantly lower than over $1 million in other international markets [4]. - RBI plans to open 3,000 new stores in Asia over the next five years, with half of these expected to be in China, highlighting the market's importance [4][6]. Group 3: Operational Enhancements - A 20-year main development agreement will grant the joint venture exclusive rights to develop the Burger King brand in China [5]. - CPE Yuanfeng aims to enhance Burger King China's operations through product upgrades, brand marketing, store expansion, online channel restructuring, digital system development, and financial optimization [5][6]. Group 4: Market Outlook - The goal is to expand the number of Burger King stores in China from approximately 1,250 to over 4,000 by 2035, while achieving sustainable same-store growth [6]. - CPE Yuanfeng, with over 100 billion yuan in assets under management, has a strong track record in the chain consumption service sector, indicating confidence in the potential for growth in the Chinese market [7].