双11，处方药也能狂欢？

Core Viewpoint - The article highlights the significant rise in the promotion of prescription weight loss drugs during this year's Double 11 shopping festival, drawing comparisons to the popularity of the iPhone 17, and raises concerns about the compliance of such promotions with existing regulations [1][6]. Group 1: Promotion of Prescription Drugs - Major e-commerce platforms like JD.com, Alibaba, and Meituan have launched promotional activities that include prescription drugs, offering discounts of 10%-20% on various medications [3][4]. - The sales of weight loss drugs, particularly those like Tirzepatide, have surged, with sales growth exceeding 5.7 times compared to previous periods [6]. - The promotional strategies include common tactics such as "spend 300 yuan to get 50 yuan off" and "limited-time flash sales," which are typically seen in consumer goods [1][8]. Group 2: Regulatory Concerns - The promotion of prescription drugs may violate existing regulations, as certain promotional activities for prescription medications are explicitly prohibited [4][9]. - Legal experts indicate that while some promotional methods may not directly constitute illegal practices, they could still be interpreted as misleading advertising under current laws [10][14]. - The article discusses the potential for e-commerce platforms to face scrutiny for their promotional practices, especially if they lead to consumer misuse of prescription medications [12][18]. Group 3: Market Dynamics and Consumer Behavior - The article notes that the ease of obtaining prescriptions online has raised concerns about the potential for drug misuse, as consumers can quickly receive prescriptions without thorough medical evaluations [20][22]. - The introduction of "money-back guarantees" for weight loss drugs during promotions may encourage consumers to purchase these medications without proper medical guidance [16][21]. - The article emphasizes the importance of responsible marketing and the need for regulatory oversight to prevent potential health risks associated with the misuse of prescription drugs [23].