西贝称仍有新店陆续开业

Core Viewpoint - The article discusses the operational adjustments of Xibei, a Chinese restaurant chain, including the closure and opening of stores as part of normal business practices, while also addressing the impact of a recent controversy regarding pre-prepared dishes and the subsequent promotional strategies employed to attract customers [3][4][5]. Group 1: Store Operations - Xibei has announced that the opening and closing of stores are normal operational behaviors in the restaurant industry, with dynamic adjustments based on business conditions [3]. - Recently, Xibei has closed stores in cities such as Shenzhen, Shantou, and Yiwu, while also planning to open eight new locations by the end of the year [3]. - The company aims to enhance service quality, optimize menu offerings and pricing, and improve customer dining experiences through initiatives like kitchen transparency and customer feedback [3]. Group 2: Response to Controversy - In September, Xibei faced backlash over its use of pre-prepared dishes, leading to a public apology and a commitment to adjust its production processes to prioritize on-site cooking [4]. - Following the controversy, Xibei implemented menu changes, including transitioning certain children's meals to be freshly prepared in-store [6]. Group 3: Promotional Strategies - To counteract a significant drop in customer traffic due to the pre-prepared dish controversy, Xibei has been issuing various discount coupons, such as a 100 yuan no-threshold coupon and a 50 yuan voucher for purchases over 50 yuan [7]. - The promotional strategy has reportedly led to a noticeable increase in customer traffic and sales across multiple locations, alleviating some operational pressures [7]. - However, experts warn that frequent promotions may undermine the brand's high-end image and lead to long-term challenges in maintaining perceived value among consumers [7].