日经BP精选：日本企业如何使用“TikTok Shop”？

Core Viewpoint - The article discusses the launch of TikTok Shop in Japan, highlighting its potential to thrive in the Japanese market, which has not yet fully embraced video e-commerce [3][4]. Group 1: TikTok Shop Overview - TikTok Shop is an e-commerce feature that allows users to purchase products directly from videos or live streams without leaving the app [4]. - This feature aims to reduce the risk of users abandoning their shopping carts by minimizing the need to navigate to external websites [4]. Group 2: Market Expansion - TikTok Shop has already seen rapid growth in markets such as the United States and Southeast Asia, indicating a successful model that could be replicated in Japan [4]. - I-ne, a company that has established a dedicated team for TikTok Shop, is leveraging its experience from China to accelerate market development in Japan [3][4].