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抖音:某电商平台在操控舆论
证券时报·2025-11-11 12:48

Core Viewpoint - Douyin has refuted rumors regarding penalties for selling Moutai below market prices, clarifying that the reports are misinterpretations of their actions against false advertising and suspicious low-price behaviors [1][1]. Summary by Sections Douyin's Response to Rumors - On November 10, media reported that Douyin would penalize sellers of Moutai if prices were below market rates, including promotions by influencers [1]. - Douyin's e-commerce representative stated that these claims are false and represent a misunderstanding of their policies [1]. Actions Against False Advertising - Douyin announced a crackdown on merchants and influencers using "fake low-price Moutai" for misleading promotions, which have led to consumer complaints [1]. - The platform emphasized that the rumors are easily identifiable and criticized media for continuing to spread them despite official denials [1]. Legal and Ethical Stance - Douyin called for consumers, merchants, and media to respect the truth and avoid spreading rumors, highlighting the importance of maintaining a healthy online environment [1]. - The company warned that it would take legal action against those who intentionally spread false information and distort facts [1].