新能源车销量，首超油车

Core Viewpoint - The automotive industry in China is experiencing significant growth, particularly in the new energy vehicle (NEV) sector, which has surpassed 50% of total new car sales for the first time in October 2023 [1]. Group 1: Industry Performance - In October 2023, China's automotive production and sales reached 3.359 million and 3.322 million units, respectively, with month-on-month increases of 2.5% and 3%, and year-on-year increases of 12.1% and 8.8% [1]. - From January to October 2023, total automotive production and sales were 27.692 million and 27.687 million units, reflecting year-on-year growth of 13.2% and 12.4% [1]. - The domestic sales of passenger vehicles in October were 2.39 million units, with a month-on-month increase of 4% and a year-on-year increase of 4.4% [1]. Group 2: New Energy Vehicles - In October 2023, new energy vehicles accounted for 51.6% of total new car sales, marking a significant milestone for the sector [1]. - The implementation of a reduced purchase tax for new energy vehicles in the coming year is expected to stabilize market expectations and support industry growth [1]. Group 3: Brand Performance - Nissan's sales in China for October 2023 were 67,855 units, a year-on-year increase of 10.93%, while Honda's sales fell by 20.62% to 59,886 units [2]. - Toyota's performance remained strong, with sales of 71,407 units for FAW Toyota and 71,604 units for GAC Toyota in October 2023, both showing positive year-on-year growth [3]. - Volkswagen's sales in October reached 138,850 units, with a market share increase for fuel vehicles [3]. Group 4: Market Trends - The retail sales of mainstream joint venture brands in October 2023 were 510,000 units, showing a year-on-year decline of 10% but a month-on-month increase of 3% [4]. - The market share of German brands decreased by 2.3 percentage points to 13.5%, while American brands saw a growth of 35% in retail sales [4]. - Seasonal factors are expected to drive stronger sales towards the end of the year, particularly in rural areas as demand for vehicles increases [4].