一财社论：消费亟需一个正确的打开方式

Core Viewpoint - The article emphasizes the necessity of respecting and valuing consumers as a fundamental aspect of upgrading the economic and social landscape in China [2][3]. Group 1: Consumer Protection and Market Dynamics - The State Administration for Market Regulation has issued compliance guidelines for major e-commerce platforms during the "Double Eleven" shopping festival, aiming to eliminate unfair practices such as "choose one from two" and "big data discrimination" [2]. - The complexity of promotional rules and practices has eroded consumer trust in the "Double Eleven" event, highlighting the need for clearer and more transparent promotional activities [2][3]. - The article points out that many consumers are now more inclined to hide their preferences to avoid being manipulated by platforms, leading to a situation where they are trapped in information silos [2][3]. Group 2: Economic Transition and Consumer Behavior - The article argues that consumption should not merely stimulate material desires but should facilitate genuine consumer preferences with lower transaction costs, thereby aligning supply with actual demand [3][4]. - It stresses the importance of establishing a system that encourages consumers to express their true preferences without fear of privacy invasion or manipulation by platforms [3][4]. - The lack of consumer rights protection is identified as a key reason for the emergence of practices like "choose one from two" and "big data discrimination," which place consumers at a disadvantage [3][4]. Group 3: Institutional Framework and Market Trust - The article calls for the establishment of a fair trading structure that centers on consumer rights protection, including mechanisms for collective lawsuits and dispute resolution [4]. - It highlights that trust scarcity among market participants leads to increased transaction costs, necessitating a robust institutional framework to empower consumers [4]. - The need for a consensus on respecting and valuing consumers is emphasized as essential for transitioning to a consumption-driven economic model [4][5]. Group 4: Future of Consumption Culture - The article advocates for nurturing a consumption culture that aligns with the broader economic narrative, suggesting that the "Double Eleven" event should be viewed within a larger context of consumer empowerment [5]. - It posits that a comprehensive system for consumer rights protection will enhance market dynamics and facilitate a smoother economic cycle [4][5].