足力健卖水饺，看上了加盟商的钱

Core Viewpoint - The company, 足力健, has expanded into the organic food sector, selling products like dumplings and corn, amidst ongoing financial struggles and a significant debt burden [4][6][22]. Group 1: Business Expansion - 足力健 has launched a new brand called "足力健有机食品" in 河南, offering products at low prices to attract consumers [4][10]. - The company aims to open 100 stores by 2025, 600 by 2026, and 2000 by 2027, with a current count of 45 stores [16][18]. - A franchise model has been introduced, allowing加盟商 to operate stores while 足力健 retains a significant portion of the revenue [17][20]. Group 2: Financial Challenges - The company has accumulated approximately 7 billion yuan in debt, primarily owed to suppliers, and has faced ongoing issues with employee salary payments [6][23][24]. - Despite the introduction of the organic food line, the financial situation has not improved, with reports of delayed salaries for employees in this new sector [24][25]. - The company's strategy focuses heavily on cash flow and debt repayment, with a goal of achieving 100 billion yuan in returns [22][23]. Group 3: Market Positioning and Consumer Perception - The brand's shift to organic food has not resonated strongly with consumers, who remain skeptical about the quality of products from a shoe company [8][10]. - The pricing strategy emphasizes low-cost offerings, but this may compromise long-term brand value and product quality [11][12]. - The company faces challenges in maintaining quality control due to its reliance on a contract manufacturing model [11][12].