这个双11，有人教AI“带货”

Core Viewpoint - The article discusses the emergence and rapid adoption of Generative Engine Optimization (GEO) in the e-commerce sector, highlighting its potential to enhance brand visibility within AI-generated responses during consumer inquiries, particularly around events like Double 11 [2][3]. Group 1: GEO Adoption and Impact - GEO is being utilized by various brands to increase their presence in AI responses, with at least five brands from different categories engaging with GEO services to enhance their visibility [2]. - Unlike traditional SEO, which focuses on improving search engine rankings, GEO aims to integrate brands into AI conversations, thereby increasing direct exposure to consumers [2][3]. - The effectiveness of GEO is still being evaluated, as it primarily serves as a brand exposure tool without direct tracking of sales conversions [3]. Group 2: Market Dynamics and Brand Engagement - There is a growing interest among brands in GEO, driven by fears of losing search traffic if they do not participate, although some brands remain cautious due to the indirect nature of its benefits [3][4]. - During the Double 11 period, brands reported significant improvements in AI mentions, with one brand achieving an 80% mention rate in relevant AI responses [4]. - Brands across various sectors, including real estate and consumer goods, are increasingly consulting GEO service providers, indicating a broadening interest in this marketing approach [4][5]. Group 3: Growth of GEO Services - The GEO industry has seen substantial growth since its inception, with a tenfold increase in consultation requests for GEO services from May to the present [6]. - Companies are beginning to allocate specific budgets for GEO, recognizing its cost-effectiveness compared to traditional marketing channels [6][7]. - The competitive landscape is evolving, with brands now comparing GEO service providers and seeking to understand their unique advantages [5][6]. Group 4: Integration with E-commerce - Major AI models like Doubao and Wenxin Yiyan are beginning to incorporate e-commerce links in their responses, marking a shift towards commercializing AI interactions [7][9]. - These AI platforms are actively providing product recommendations and direct links to e-commerce sites, enhancing the shopping experience for users [9][12]. - The trend indicates a potential shift in consumer behavior, with predictions that by 2026, 25% of search engine traffic may migrate to AI chatbots and similar platforms, altering the commercial landscape [17].