共探品牌价值新未来：第二十三届杰出品牌营销奖终审会将于明日举行

Core Insights - The 2025 Outstanding Brand Marketing Award has received over 200 entries from more than 70 companies, with over 90 entries making it to the final review stage [1][2] - The award, co-hosted by the Economic Observer and the Hong Kong Management Association, focuses on innovation and transformation in Chinese marketing practices, with this year's theme being "The Collision of Brand Economy and Traffic Economy" [2][8] Summary by Sections Award Overview - The award has a history of over 20 years and aims to highlight representative value cases in the industry, promoting a shift from "traffic competition" to "value cultivation" [2][8] - The final review will feature a diverse panel of experts from academia, institutions, and brands to select benchmark cases [8] Entries and Categories - The entries cover various sectors including home, travel, dining, food, apparel, and beauty, showcasing new scenarios and applications [1][2] - A total of 91 cases have been shortlisted for the final review, focusing on the deep integration of brand content and market insights [2] Upcoming Events - The 2024-2025 Annual Marketing Conference and the 23rd Outstanding Brand Marketing Annual Meeting will be held on December 10, 2024, in Beijing [12]