实探“闭店风波”后的西贝

Core Viewpoint - The article discusses the recent operational adjustments and challenges faced by the restaurant chain Xibei, particularly in response to a pre-prepared food controversy and the subsequent impact on customer traffic and employee workload [4][5]. Group 1: Operational Adjustments - Xibei has been dynamically adjusting its number of stores based on operational conditions, with recent closures in cities like Shenzhen, Shantou, and Yiwu being described as normal business practices [4]. - Following the pre-prepared food controversy in September, Xibei acknowledged a significant gap between its production processes and customer expectations, committing to shift from centralized kitchen operations to on-site food preparation [4][5]. Group 2: Customer Engagement Strategies - To recover from the loss of customers due to the controversy, Xibei has been issuing discount vouchers, such as a "50 yuan voucher" for customers spending over 50 yuan, which will continue until December [5]. - Despite the controversy, some families, particularly those with children, have shown resilience in their dining choices, indicating that Xibei remains a viable option due to its menu being suitable for children [5]. Group 3: Customer Traffic and Employee Dynamics - The current customer traffic in Xibei's stores is reported to be better than during the controversy, with occupancy rates around 60%-70% [3][4]. - Employees have noted increased workloads due to a shift towards more on-site food preparation, leading to higher pressure on staff and the hiring of part-time workers during peak times [4].