雷鸟创新连续4年稳居XR行业双11销量冠军，Air 4成现象级单品

Core Insights - Thunderbird Innovation has achieved a cumulative global user base of over 500,000 by October 2025 [16] - The company ranked first in XR industry sales during the Double 11 shopping festival, maintaining its position as the top seller in this category for four consecutive years [2][3] - The Thunderbird Air 4 series emerged as the best-selling XR device, while the Thunderbird X3 Pro led the sales in the full-color waveguide glasses segment [2][13] Sales Performance - During the Double 11 event, the Thunderbird Air 4 series captured a market share of 59% in the viewing glasses category across all platforms [13] - Thunderbird Innovation continues to dominate the Chinese consumer-grade AR glasses market, holding a significant market share and leading in sales volume [3][16] Product Development - The Thunderbird Air 4 series features the world's first AR glasses designed with the "Vision 4000" image quality chip, supporting HDR10 and displaying 1.07 billion colors [15] - The company collaborates with renowned audio brand B&O for professional audio tuning, enhancing the immersive experience of its products [15] Market Strategy - The company employs a strategy of "high-end technology downscaling + affordable pricing," significantly lowering the entry barrier for AR devices, allowing users to experience cutting-edge technology at a budget of around 1,000 yuan [13] - Thunderbird Innovation has established a comprehensive service loop for users, including free accessory offers and upgrade options for existing customers, strengthening brand loyalty [15] Competitive Advantage - Thunderbird Innovation is the only company in the industry that has achieved self-research and mass production of core optical solutions, enhancing its production capacity and cost advantages [16] - The company has formed deep collaborations with top global firms, ensuring leading product experiences and driving down prices through large-scale production [16]