第一财经·2025-11-13 07:49Core Viewpoint - The article discusses the impending end of the full exemption from purchase tax for new energy vehicles (NEVs) in China, leading to a competitive order-seizing battle among car manufacturers as they introduce tax subsidy plans to attract consumers before the policy changes take effect [3][4]. Group 1: Policy Changes and Impacts - Starting January 1, 2026, the purchase tax for NEVs will be halved, with a maximum tax reduction of 15,000 yuan per vehicle [3]. - From January 1, 2024, to December 31, 2025, NEVs will continue to be exempt from purchase tax, with a maximum exemption of 30,000 yuan per vehicle [3][4]. - The adjustment in tax policy has intensified consumer urgency to purchase vehicles, influencing their choice of models based on delivery timelines [4]. Group 2: Manufacturer Responses - 17 major automotive brands, including Li Auto, NIO, and BYD, have introduced purchase tax subsidy plans to cover the tax difference for consumers whose vehicles are delivered after the policy change [3][4]. - The subsidy methods include tax difference vouchers, cash reductions on final payments, and direct cash subsidies, with a maximum subsidy of 15,000 yuan [4]. - The competition among manufacturers is expected to increase as they strive to maintain market share amid changing tax incentives [5]. Group 3: Market Trends and Performance - In October, NEV production and sales reached 1.772 million and 1.715 million units, respectively, with year-on-year growth exceeding 20% and a market penetration rate surpassing 50% [4][5]. - Cumulative NEV production and sales for the first ten months of the year exceeded 13 million units, reflecting a year-on-year growth of approximately 33% [4]. - The market is witnessing a shift as consumers, influenced by the availability of popular models, are increasingly opting for less popular models, contributing to sustained sales growth [4].