以进博为窗口，美妆主题论坛解锁高端美妆增长新引擎

Core Insights - The eighth China International Import Expo (CIIE) held in Shanghai from November 5 to 10 focused on the development trends of the fragrance and beauty market in China, highlighting the emotional connection consumers have with fragrance products [2][4] - The Chinese fragrance market has undergone three significant transformations over the past 40 years, evolving into a medium for consumers to express individuality and convey emotions, driven by a shift from an "incremental market" to "stock competition" [2][3] - There is a growing emphasis on personalized and diverse consumer demands in the fragrance market, with a shift towards empathetic and localized creation processes in fragrance development [2][3] Market Trends - The high-end beauty market in China is transitioning from "quantitative expansion" to "qualitative sedimentation," focusing more on emotional resonance, aesthetic refinement, and cultural confidence [3] - The retail environment and consumer behavior in the Chinese fragrance market are characterized by "omni-channel integration, experience-driven, and emotional resonance," moving beyond the binary of online versus offline [3] Brand Strategies - Dolce & Gabbana's CEO announced a strategic decision to self-manage their beauty business since 2022, with plans to launch a beauty product line in China by 2026, emphasizing technological innovation and cultural integration [3] - Fragrance brands are encouraged to co-create stories with consumers, presenting the human warmth behind the creation process and allowing consumers to "personally experience" the fragrance [2][3]