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这些霸总富婆,救活郑州烂尾楼
商业洞察·2025-11-13 10:00

Core Viewpoint - The article discusses the transformation of abandoned real estate projects in Zhengzhou into short drama filming locations, highlighting the intersection of the real estate and entertainment industries, and the economic opportunities arising from this trend [6][12][46]. Group 1: Real Estate Situation - The "养生谷" project in Zhengzhou, originally intended to provide a comprehensive health and wellness community, has faced significant delays and is now largely abandoned, with many buildings left incomplete [10][11]. - The project was initially marketed with grand promises, but as of 2021, it has become a symbol of the broader issues facing the real estate market in China, including project delays and financial instability among developers [11][12]. - The transformation of the "养生谷" site into a filming location for short dramas represents a shift in the use of abandoned properties, as the real estate sector struggles with overcapacity and declining demand [46][47]. Group 2: Short Drama Industry Growth - Zhengzhou has emerged as a hub for the short drama industry, with over 800 companies and nearly 40,000 workers involved, benefiting from lower production costs compared to first-tier cities [29][36]. - The short drama market is projected to reach 500 billion yuan by 2024, surpassing the total box office revenue of films in the same year, indicating a rapid growth trajectory for this sector [34][36]. - The efficiency and low costs of producing short dramas in Zhengzhou have attracted numerous production teams, with an average of over 80 crews operating simultaneously [29][36]. Group 3: Economic Implications - The article highlights the economic potential of repurposing abandoned real estate for short drama production, which can generate revenue and create jobs in the local economy [37][41]. - Local governments are actively promoting the development of short drama filming bases as part of their economic strategies, recognizing the potential for tax revenue and increased local activity [37][41]. - The collaboration between real estate companies and the short drama industry is becoming more common, as developers seek to monetize their unused properties by attracting filming projects [45][46].